Marketing Automation Manager
Expertly sources a AI Workflow Builder role focused on Marketing Automation Manager where AI fluency is the core requirement over traditional coding.
Marketing Automation Manager
Location
Vancouver, British Columbia; Toronto, Ontario
Employment Type
Full time
Location Type
Hybrid
Department
MarketingDemand Generation & Performance
Compensation
CA$100K – CA$130K • Offers Equity
About the Role
As a Marketing Automation Manager, you'll operate at the intersection of marketing automation and data architecture, AI-powered go-to-market strategy, and revenue attribution. You'll leverage HubSpot, Zapier, n8n, Claude, and cutting-edge AI tooling to build workflows and data pipelines that transform raw GTM signals into automated, actionable outcomes.
Your Mission
To build and operate the data and automation foundation our marketing and SDR team runs on, clean data, strong attribution, a scalable data architecture, and AI-powered workflows that make every marketer more effective. You'll champion data quality, partner with Revenue Ops and Engineering, and help shape how Klue's go-to-market engine delivers value.
What You'll Do
- Own the GTM Backbone. Own and optimize HubSpot as the backbone of marketing operations. You'll build and maintain workflows, lead scoring, lifecycle stages, and integrations that power the full GTM motion. You'll empower the marketing and SDR teams with self-serve capabilities and clear documentation, and champion data quality across the stack.
- Design the Data Layer That Makes AI Possible. Design and build the data infrastructure that connects HubSpot, our data warehouse, and AI tooling, defining the schemas and standards that make intelligent workflows reliable. You'll partner with Data and Engineering to bring the architecture to life.
- Build Automations That Ship. Design and deploy production-grade, multi-step AI-powered workflows in Claude, Zapier, n8n, or similar platforms, automating prospecting sequences, lead routing, dynamic content triggers, intent signal automation, and ICP scoring. You'll stay ahead of what's emerging in LLMs and AI agents, and act as the team's internal AI champion.
- Connect Marketing to Revenue. Build and maintain attribution models and dashboards that clearly connect marketing activity to pipeline and revenue.
- Target the Right People With the Right Tools. Own audience segmentation, list management, and tech stack evaluation.
What Success Looks Like
- HubSpot is clean, well-documented, and a genuine self-serve resource for marketing and SDR teams.
- AI-powered automations are live in production and measurably reducing manual GTM work.
- Attribution dashboards are trusted by leadership and actively informing marketing investment decisions.
- Marketers across the team are actively using AI tools and workflows you've introduced.
- A clear, documented marketing data architecture exists and is actively enabling more intelligent AI workflows.
What You Bring
Must-Haves
- Marketing or Revenue Operations experience in a high-growth B2B SaaS environment.
- Data architecture fluency - design how data should flow across marketing systems, define schemas and standards.
- Deep, hands-on HubSpot expertise - workflows, lead management, integrations, and attribution.
- Proven AI workflow builder - shipped production-grade automations in Zapier and/or n8n, chaining AI models, webhooks, APIs, and conditional logic.
- GTM Automation mindset - think like an engineer when solving go-to-market problems.
- Data-driven and analytically sharp.
Nice-to-Haves
- Familiarity with SQL or data warehouse tooling (e.g., Snowflake, BigQuery).
- Experience in a GTM Engineering role working with concepts like intent data, enrichment workflows, or automated outbound sequencing.
- Prior experience at a high-growth B2B SaaS company, ideally in a Competitive Intelligence or Sales Enablement-adjacent space.
Why Klue Might be the Perfect Fit For You
At Klue, you'll push the boundaries of what's possible. For yourself, your team, and our customers. The environment here feels more startup than corporate. You'll roll up your sleeves, build, iterate, and level up.
How We Work at Klue
We work Office-First, with a hybrid touch, and work together in our vibrant offices on Mondays, Wednesdays & Thursdays. Our main hiring hubs are in Vancouver (HQ), Toronto, and London.
Our Commitment to You
- High Performance Culture with career development, coaching, and annual performance reviews.
- Comprehensive benefits: Extended health & dental coverage that starts on Day 1.
- Ownership: All full-time employees have the opportunity to participate in the Employee Stock Option Plan.
- Vacation Policy is _Take The Time You Need._
- Top-tier tools: All employees will receive a Mac (or PC) and access to A+ tooling.
- AI First. All employees are encouraged to lean into AI to work smarter and faster.
- Growth / Leadership: Direct access to our leadership team.
- Social connection: Dog-friendly spaces in Vancouver or Toronto.
About Klue
We're on a mission to help organizations stop losing winnable deals. Klue's AI agents generate market, competitor, and buyer insights in a unified platform. Klue is AI-first at its core, wired deep into internal processes and tooling, powering our small but mighty team.